What is an ideal Employee Net Promoter (eNPS) score? Mathematically your eNPS score can range between -100 (in which case, you’ve got to reconsider your approach) and 100. In practice, since it is the difference of percentage of promoters minus the detractors, anything above 0 should be a good score. 30 is considered a great score.
An eNPS score is different from an NPS score in many ways. The former calculates the predictability of an employee recommending their workspace to others whereas the latter deals with how likely a customer would recommend a product. However similar these two metrics seem, they have a completely different sample space.
It is often observed that NPS scores are generally higher than eNPS scores. That’s because employees have a much greater bonding with the company than the customers. They spend a part of their life working there and hence they are emotionally attached to it. Therefore, they are expected to be harsher critics than a customer of the same company.
Here is a list of 4 companies that have the best eNPS scores. By having a higher eNPS we can expect happier employees in these companies.
In 2016, 89% of the company’s employees were below 35. A young workforce gives them a boost in performance. By implementing Net Promoter Score, Hubspot was able to identify the employees facing issues and they solved them actively by integrating it into their employee engagement solutions. Today 41% of HubSpot employees are females and it is one of the most diverse and inclusive companies to work for.
Salesforce, eNPS = 58
In 2017, Salesforce was leading the list of Fortune’s annual list of top 100 companies to work for. A company that creates customer relationship management software, their technological innovations are the reason for this incredibly good eNPS score.
“Coming from a marketing background, the first thing I asked was: ‘Who is my customer?’ The answer was my Salesforce employees. My next question was: ‘How can I build a great experience for them at every stage of their journey?’”Jody Kohner
With 3.3 years of average employee tenure, it is one of the best in the silicon valley.
Microsoft: eNPS + 34
Microsoft’s Employee Net Promoter Score (eNPS) is 34, as rated by 1541 employees. Employee Net Promoter Score tracks Microsoft employees’ answers to this question: On a scale from 1-10, how likely are you to recommend working at Microsoft to a friend? Today, 51% of Microsoft employees would encourage their friends to become coworkers, whereas 32% are neutral and 17% would not recommend working at Microsoft to their friends.
The HR department and the Customer Support department provided the highest scores when answering the question, “On a scale from 1-10, how likely are you to recommend working at Microsoft to a friend?”
So how to ensure continued good eNPS scores for your company?
eNPS is just a metric and you need to combine this metric with technology so that the surveys become dynamic and actionable. Companies like Berrywork are offering solutions that help you achieve great eNPS scores every time. Read or blog Understanding Sentiment Using Berry’s eNPS to know more.